Pengaruh Promosi, Harga Dan Kepercayaan Terhadap Kepuasan Konsumen Pada Toko Isna Collection Di Raman Utara

Abstract

Consumer satisfaction is an effort to maintain customers. For this reason, entrepreneurs must
further improve the performance and quality of their products so that consumers feel satisfied
and become customers for a long time. The formulation of the problem in this study is "Does
promotion, price and trust have a joint effect on consumer satisfaction". From these
problems, the purpose of this study is to determine and analyze the effect of promotion, price
and trust together on consumer satisfaction. This research method is quantitative. The
technique used in collecting research data uses library research techniques, field research,
documentation, interviews and questionnaires. Then in data analysis using quantitative
methods, the data is collected and then analyzed. analysis using multiple linear regression
analysis and processed using SPSS. Based on the SPSS data analysis, it can be concluded that
promotion, price and trust have a positive and significant effect on consumer satisfaction at
the Isna Collection Store in North Raman.