Pengaruh Faktor Budaya, Faktor Sosial Dan Faktor Pribadi Terhadap Keputusan Pembelian Jasa Pada PT. Telkom Kota Metro

Abstract

In line with the rapid economic growth of Indonesia, the demand for telecommunications
services is also increasing, so that PT Telkom Indonesia must be able to serve the needs of
the community by increasing the number of connection units and the quality of
telecommunication facilities. This improvement effort has been carried out by implementing
PT Telkom's policies, namely, the best service, the best image and the best results. All are
directed to customer satisfaction of PT Telkom service users. This study aims to determine 1)
To determine whether cultural factors influence purchasing decisions. 2) To find out whether
there is an influence of social factors on purchasing decisions. 3) To find out whether there is
an influence of personal factors on purchasing decisions. 4) To find out whether there is an
influence of cultural factors, cultural factors, personal factors, social factors together on
purchasing decisions. The survey method was chosen as the primary data source. The survey
method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire
or questionnaire instrument. Based on the estimated time and limitations, the population in
this study were all wifi users from Telkom Indonesia on metrp. then the population is taken
based on the largest number of buyers in a year in 2020, which is as many as 133 buyers. The
results show that 1) there is a positive and significant influence between cultural factors on
purchasing decisions 2) there is a positive and significant influence between social factors on
purchasing decisions. 3) there is a positive and significant influence between personal factors
on purchasing decisions 4) there is a positive and significant influence between personal
factors on purchasing decisions. positive and significant influence between cultural factors,
personal factors, social factors on purchasing decisions.