Pengaruh Persepsi Harga Dan Kemasan Terhadap Keputusan Pembelian Di Toko Alfazza Pasar Cendrawasih Kota Metro

Abstract

The purpose of this research is partially and simultaneously to determine the effect of price and
packaging perceptions on purchasing decisions. The research method uses quantitative. While
the sample used is 40 customer respondents who often make purchase transactions. The
sampling technique used purposive sampling. The analysis tool uses multiple multiple regression
with partial t test decisions, simultaneous f and the coefficient of determination. The results of
the study prove that purchasing decisions are an approach and problem solving in human
activities to buy goods and services in fulfilling their wants and needs, including: 1) Attention, 2)
Interest, 3) Desire, 4) buying action (action), 5) The stages of this that can lead to price
perceptions and good forms of measurement, so that they can provide purchasing decisions.