Analisis Faktor- Faktor Yang Memotivasi Mahasiswa Dalam Berinvestasi Saham Pada Aplikasi Ajaib (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Metro)

Abstract

Adequate knowledge of the correct investment methods is crucial to avoid losses when
investing in stock market applications, such as Ajaib. The growth of investors in Ajaib's
application is considered quite good. However, when compared to other countries, the
investment awareness among the Indonesian population is still relatively low. The presence
of numerous new companies can be one of the driving factors for increasing the number of
investors, especially in stock market investments through Ajaib's application. However, the
sheer number of companies alone may not significantly impact the growth of investors if the
awareness of investment among students remains low. The purpose of this research is to
determine the combined influence of interest, profit, and self-efficacy on stock market
investments through Ajaib's application among students at Muhammadiyah University Metro.
This research uses a quantitative approach, and the research method involves the Slovin formula for sample determination. The sample consists of 56 students from the 2018 class in
the Faculty of Economics and Business at Muhammadiyah University Metro. The data
analysis techniques include validity testing, reliability testing, normality testing, linearity
testing, and homogeneity testing. The analytical model used in this research includes multiple
linear regression analysis, T-test, F-test, and R-squared determination. Based on the
research results, the T-test indicates that interest significantly influences stock market
investments through Ajaib's application among students at Muhammadiyah University Metro.
Profit also has a significant influence on stock market investments through Ajaib's
application among these students. On the other hand, self-efficacy does not have a significant
effect on stock market investments through Ajaib's application among students at
Muhammadiyah University Metro. The F-test results show that interest, profit, and selfefficacy together have a significant influence on stock market investments through Ajaib's
application among students at Muhammadiyah University Metro