Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Kepuasan Pelanggan Di Dhelitha Gordyn

Abstract

Buyers can experience a feeling of satisfaction or disappointment (customer satisfaction) on
product quality, price and location, thus the purpose of this study is to determine product
quality, price and location partially their effect on customer satisfaction at Dhelitha Gordyn
Stores, Metro City. The research method uses quantitative methods through observation and
questionnaires in obtaining data to be processed using SPSS version 28 software. The
research method in this study is accidental sampling with sample statistics obtained by
customers from representative respondents. The analytical tool used is multiple linear
regression with partial t test decisions, simultaneous f test, and coefficient of determination.
The survey results show that if customer satisfaction is met in terms of the quality of the
products sold, and at a reasonable price, as well as a comfortable and safe environment,
customer satisfaction will increase.