Mengembangkan Minat Mahasiswa Untuk Berwirausaha Dengan Faktor E-Commerce Dan Pengetahuan Kewirausahaan Studi Kasus Pada Mahasiswa Manajemen Universitas Muhammadiyah Metro

Abstract

Entrepreneurship is an indirect way to overcome poverty. Namely by providing knowledge,
skills and fostering entrepreneurial attitudes in job seekers through entrepreneurship
development. Fostering an entrepreneurial spirit in students is believed to be an alternative
to reducing poverty levels, because graduates are expected to become educated young
entrepreneurs who are able to start their own businesses. Entrepreneurship can not only be
used as short-term business tips but also as a general life hack in the long term to create
opportunities. in the business sector, for example, companies are successful and obtain great
opportunities because they have creativity and innovation. The aim of this research is to find
out whether e-commerce and entrepreneurial knowledge together influence entrepreneurial
interest in management study program students at Muhammadiyah Metro University. This research uses a quantitative approach and the research method used is the Slovin formula.
The sample in this research was only taken from 86 students from the class of 2018 at the
Faculty of Economics and Business, Muhammadiyah Metro University. The data analysis
techniques used are validity test, reliability test, normality test, linearity test. Testing the
analytical model in this research uses multiple linear regression analysis, t test, f test and r
determination. Based on the results of research using the t test, it was found that e-commerce
had an effect on interest in entrepreneurship among students in the management study
program at Muhammadiyah Metro University. Knowledge of entrepreneurship has no effect
and is not significant on interest in entrepreneurship among students in the management
study program at Muhammadiyah Metro University. From the f test, it was found that ecommerce and entrepreneurial knowledge together had a significant effect on interest in
entrepreneurship among students in the management study program at Muhammadiyah
Metro University.