Pengaruh Kepercayaan, Kualitas E-Commerce, Dan Pengalaman Berbelanja Terhadap Minat Beli Ulang Konsumen Melalui Situs Belanja Online Tokopedia (Studi Kasus Pada Mahasiswa FEB Angkatan 19 UM Metro)

Abstract

The development of an increasingly modern world is always followed by the sophistication of
internet-based information technology that can be used to process data including processing,
obtaining, compiling, and storing data from various ways to produce quality information
with relevant, accurate, and timely information. In trading, one of them is the marketplace.
One of the well-known marketplaces and always the best rating is Tokopedia. This study aims
to determine the effect of trust, e-commerce quality and shopping experience, on repurchase
interest on the Tokopedia online site. The sample of this research is the students of Feb 19
Universitas Muhammmadiyah Metro. The research design is quantitative research. The
method used in this research is a survey approach. The population and sample of the study
were students of the management study program, Faculty of Economics and Business,
University of Muhammadiyah Metro, class of 2019 with a total sample of 69 students. Data
collection techniques using a questionnaire. The analytical tool used is quality analysis and
multiple regression analysis. The results show that trust, e-commerce quality, and shopping
experience partially or simultaneously have a positive and significant effect on repurchase
interest in management study program students using the Tokopedia site at Muhammadiyah
Metro University.