Pengaruh Kepercayaan, Kualitas Layanan, Lokasi Dan Pengaruhnya Terhadap Kepuasan Anggota BMT Assafiyah Kota Gajah Lampung Tengah

Abstract

Increasing banking competition is marked by the emergence of many financial institutions.
This competition can be seen from the variety of products or services offered, one of which is
BMT Assyafiiyah. banking companies or BMT Assyafiiyah must implement a good strategy so
that members are interested in saving at financial institutions. to attract member satisfaction
is done by implementing the right strategy, including Trust, Quality of Service, and Location.
The data analysis method used is quantitative and qualitative analysis. and the population in
this study were members of BMT Assyafiiyah, totaling 1,027 members with a sample of 91
members and tested using: validity test, reliability test, normality test, linearity test,
homogeneity test, multiple linear regression analysis, T-test, F test, Test the coefficient of
determination R2 and statistical hypothesis. Based on the results of the study, shows that the
indicators used in the framework variables including Trust, Service Quality, and Location
have a positive and significant influence on satisfaction. This shows that if BMT Assyafi'iyah
Kota Gajah can provide good satisfaction, it will facilitate BMT Assyafi'iyah Kota Gajah in
recruiting members. Conclusions in this study are: There is a positive and significant effect of
Trust, Service Quality, and Location on Member Satisfaction at BMT Assyafi'iyah the
National Blessing of the Kota Gajah.