Analisis Diversifikasi Dan Ukuran Perusahaan Terhadap Return Pada PT. Lampung Distribusindo Raya Tbk Lampung Selatan

Abstract

This study aims to determine the effect of diversification and firm size on returns at PT
Lampung Distributionsindo Raya TBK South Lampung. This research is quantitative, where
quantitative research is research that uses data types that can be measured or calculated
directly through the measurement of research variables using numbers. The analytical
technique used in this study is a path analysis technique. The results show that diversification
has a positive and significant effect on stock returns, which means that if the company is
more diversified, the stock returns will increase. The size of the company has a positive and
significant effect on stock returns, which indicates that the higher the size of the company, the
higher the stock returns