Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada PT. Tri Sakti Purwoasri Makmur Indonesia Propinsi Lampung

Abstract

Consumer satisfaction is a scourge of success in a company in maintaining its products and
persuading consumers to make purchases, so this research aims to examine both partially
and simultaneously the effect of product quality and price on customer satisfaction at PT. Tri
Sakti Lampung Group. The research design uses a quantitative approach with a total sample
of 52 consumers. The sampling technique is Purposive Sampling. While the data analysis
technique used is a questionnaire and tests the questionnaire by testing validity, reliability,
and prerequisite analysis tests, namely normality, homogeneity, linearity and multiple
regression through partial t tests and simultaneous tests. The results of the analysis prove
that partially product quality and price have an influence on consumer satisfaction in making
transactions to buy products sold at PT. Group Magic Tricks