Strategi Pemasaran Pasar Payungi Dalam Membangun Image Sebagai Pasar Kreatif Di Kota Metro

Abstract

This study aims to find out and describe what marketing strategies are used by the umbrella
market in building an image as a creative market in Metro City, whether they are the same as
previous research or not. Based on the results of the research and discussion that has been
carried out, the creation of the umbrella market image as a creative market in Metro city is
determined by the marketing strategy and procedures for building a positive image in the
community, the marketing strategy carried out by the umbrella market is almost entirely
through social media, relations with the community , Sales Promotion, Events and
Experience as well as Direct Selling or direct sales, this is of course supported by the
character of the umbrella market and also interesting things that can be highlighted in the
umbrella market so that the umbrella market can be said to be a Creative market in Metro
City