Faktor yang Mempengaruhi Pembelian Ulang: Promosi, Harga, dan Produk Pada Mie Gacoan

Abstract

The aim of this article is to see whether an influence is found caused by the price (X1),
promotion (X2) and product (X3) variables on the repeat purchase variable (Y). The method
used to process this data is a quantitative approach, namely research based on a positivist
philosophy to observe a certain population or sample and also random sampling, with a total
sample of 104 respondents from Mie Gacoan consumers who have been collected. This data
was tested using a normality test with the One-Sample Kolmogorov-Smirnov Test, validity
test, t-test, f-test, and multiple linear regression test. The outturn of the analysis appear that
the multiple linear regression analysis variables X1, X2, and X3 have a simultaneous
influence on variable Y. 87.4% and 12.6% are influenced by other variables