Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Pada UMKM Anyaman Desa Kedatuan Kecamatan Bekri Lampung Tengah

Abstract

The aims of this study were (1) to find out whether promotion had an effect on purchasing decisions on woven UMKM in Kedatuan Village, Bekri District, Central Lampung. (2) To find out whether product quality influences purchasing decisions on woven UMKM in Kedatuan Village, Bekri District, Central Lampung. (3) To find out whether promotion and product quality together influence purchasing decisions at Woven UMKM in Kedatuan Bekri Village, Central Lampung. This type of research used in research was quantitative research. The quantitative method was a type of research with systematic, planned, and clearly structured specifications from the start to the creation of the research design.

       The results of the study show that (1) Promotion had a positive effect on purchasing decisions on woven UMKM in Kedatuan Village, Bekri District, Central Lampung. (2) Product quality had a positive effect on purchasing decisions on woven UMKM in Kedatuan Village, Bekri District, Central Lampung. (3) Promotion and product quality simultaneously had a positive effect on purchasing decisions on woven UMKM in Kedatuan Bekri Village, Central Lampung.