Pengaruh Layanan Dan Informasi Online Terhadap Keputusan Penggunaan Jasa Aplikasi Grab Dengan Word Of Mouth Sebagai Variabel Intervening (Studi Kasus Mahasiswa Manajemen Universitas Muhammadiyah Metro)

Abstract

This research used descriptive quantitative approach which the aims to determine the
significance of online services and information on the decision to use Grab application
services with Word Of Mouth as the intervening variable with a case study of
Muhammadiyah Metro University management students batch 19. The sample in this
research used 103 management students. The results of the analysis show that service quality
has a significant effect on the decision to use grab application services with, online
information has a significant effect on the decision to use grab application services and the
word of mouth variable is an intervening variable that has a significant effect and
strengthens the relationship between online services and information and the decision to use
services