Pengaruh Produk, Harga, Distribusi Terhadap Volume Penjualan Produk Nabati Pada PT. Pinus Merah Abadi

M Davin; Sri Retnaning Rahayu; Jati Imantoro

doi:10.24127/diversifikasi.v5i1.4613

M Davin Universitas Muhammadiyah Metro
Sri Retnaning Rahayu Universitas Muhammadiyah Metro
Jati Imantoro Universitas Muhammadiyah Metro

DOI: https://doi.org/10.24127/diversifikasi.v5i1.4613

Keywords: Sales Volume, Product, Price, Distribution

Abstract

Based on field findings, the issue identified is the fluctuation, which tends to decrease, in the
sales volume of PT Pinus Merah Abadi. The objective of this study is to determine the impact
of product, price, and distribution on the sales volume of Nabati products at PT Pinus Merah
Abadi. This study is a quantitative research, using an explanatory research type, with time
series data from July 2022 to May 2023, and analyzed using multiple linear regression. The
results show that price has a positive effect on the sales volume at PT Pinus Merah Abadi.
Product has a positive effect on the sales volume at PT Pinus Merah Abadi. Distribution has
a positive effect on the sales volume at PT Pinus Merah Abadi. Price, product, and
distribution together have a positive effect on the sales volume at PT Pinus Merah Abadi,
with the most significant variable being price.

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