Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Florist Mokka.Id Di Kotagajah

Abstract

The development of the business world is now increasingly dynamic along with the
increasing public demand for products and services to meet all their needs in Kota Gajah
there are 5 flower bouquet shops. The purpose of this study is to find out whether there is a
direct effect of product quality on customer loyalty. Florist Mokka.Id Kota Gajah. To find out
whether there is a direct effect of price on customer loyalty. Florist Mokka.Id Kota Gajah.
Mokka.Id Kota Gajah, to find out whether there is a direct effect of price on customer
satisfaction Florist Mokka.Id Kota Gajah, to find out whether there is a direct effect of
customer satisfaction on customer loyalty Florist Mokka.Id Kota Gajah. Is there an indirect
influence of product quality on customer loyalty through customer satisfaction Florist
Mokka.Id kota gajah. This study took a sample of 96 buyers of Mokka.Id Florist Kota Gajah.
Data collection used interviews, questionnaires and data libraries using the Validity Test,
Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Variable Regression
Analysis with the Causal Step Method with the program (SPSS 25). There is a direct effect of
Product Quality on Customer Loyalty, There is a direct effect of Price on Customer Loyalty,
There is a direct effect of Product Quality on Costomer Satisfaction. There is a Direct effect of Price on Customer Satisfaction, There is a direct effect of Customer Satisfaction on
Customer satisfaction on costomer loyality