Analisis SWOT Potensi Industri Asuransi Syari’ah Di Indoneasia : Studi Pendekatan Vivo dan Literatur Review

Rohmadi; Doni Yusuf Bagaskara

doi:10.24127/diversifikasi.v4i2.5436

Rohmadi UIN Maulana Malik Ibrahim Malang https://orcid.org/0009-0001-3433-1559
Doni Yusuf Bagaskara UIN Maulana Malik Ibrahim Malang https://orcid.org/0009-0001-9144-5114

DOI: https://doi.org/10.24127/diversifikasi.v4i2.5436

Keywords: analisis SWOT, Industri Asuransi Syari'ah, pendekatan NVIVO, Literatur Review

Abstract

This research aims to determine a SWOT analysis regarding the potential of the Sharia
Insurance Industry in Indonesia using the NVivo approach. This research uses qualitative
methodology with the NVivo approach and literature review. "Data analysis techniques
include: (1) mapping the number of news article codes based on SWOT analysis, namely
(strengths, weaknesses, opportunities and threats), regarding the "Sharia Insurance
Industry" using NVivo 14 software; (2) map the visualization results with a hierarchical
diagram and test the correlation between media articles using SWOT Analysis; (3) mapping
research topics with Worldcloud or a collection of words that are often discussed in media
articles; and (4) Testing the significant value between media articles to determine the size or
size of the correlation around the topic "Sharia Insurance Industry". The results of this
research show that the topics often discussed in media articles regarding Sharia Insurance
are weaknesses and threats. Meanwhile, a topic that is rarely discussed by media articles
regarding the Sharia Insurance Industry is strengths and threats. The implications of this
research show that the resulting SWOT study and Literature Review provide
recommendations for increasing the potential of the Sharia Insurance industry in the future.

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