Pengaruh Bukti Fisik, Kehandalan dan Jaminan terhadap Kepuasan Konsumen dalam Penggunaan Digital Payment Dana pada Mahasiswa FEB UM Metro

  • Al'Rafi Fulqi Yusman Rafi
  • Yateno Yateno Universitas Muhammadiyah Metro
Keywords: Bukti fisik, Kehandalan, Jaminan, Kepuasan konsumen

Abstract

The development of information and communication technology makes all human activities easier, both in the economic and social The survey method was chosen as the primary data source. The survey method focuses on collecting data on respondents who have certain information, allowing researchers to solve problems. In this study, the population was FEB students of Muhammadiyah Metro University. The sampling technique used accidental sampling with a sample size of 75 people. The results showed that : there is a positive and significant influence between physical evidence on customer satisfaction in the use of funds in the February metro, there is a positive and significant influence between reliability on customer satisfaction in the use of funds in the Metro Metro, there is a positive and significant influence between guarantees on customer satisfaction in the use of funds in the Metro Metro, and there is a positive and significant influence between (physical evidence, reliability and assurance) simultaneously on customer satisfaction in the use of funds in the metro February.

References

Alma, Buchari. (2013). Manajemen Pemasaran dan Pemasaran Jasa. Edisi Refisi. Bandung: Alfabeta.

Ghozali, Imam (2013). Aplikasi Analisis Multivariate Dengan Program Spss. Edisi 7. Semarang : Universitas Diponegora.

Kotler, Philip And Kevin Lane Keller (2013). Manajemen Pemasaran Edisi 13 Jilid 1 Dan 2, Alih Bahasa: Bob Sabran. Jakarta : Erlangga.

Tjiptono, Fandy, dkk.( 2011). Pemasaran Strategik. Yogyakarta: Andi Offset.

https://m.liputan6.com/bisni/read3559895/mengenal-dana-dompet-digital-dengan-tingkat-kemanan-sekelas-perbankan (accessed 15.10.2020)

https://id.m.wikipedia.org/wiki/bank_indonesia (accessed 15.10.2020)

Published
2021-03-30
Section
Articles