Pengaruh Kualitas Pelayanan, Promosi Dan Harga Terhadap Kepuasan Konsumen

Abstract

The development of science, technology and people's mindset has encouraged developments in various aspects of life, from communication, business, work and especially shopping. The business world is like that too, nowadays you can do business anywhere by utilizing e-commerce, with a wider market, doing business is now easier. These activities require a service that delivers and delivers goods that are bought and sold. The need for delivery services increases along with the increasing trend of online shopping. The expedition business has great opportunities along with the continued growth of online shopping and online business because all goods sold and purchased must use expedition services. This research aims to determine the influence of service quality, promotion and price on consumer satisfaction. This research uses multiple linear regression testing. The population used is JNE consumers in Rambipuji District. The sample taken using the non-probability sampling method was 80 respondents. The results of the partial test (t test) show that service quality and promotion have no significant effect on consumer satisfaction and price has a significant effect on consumer satisfaction.