Dampak Keberadaan E-commerce Terhadap Keputusan Pembelian Konsumen  Pada Pasar Tradisional

Amelia Oktaviani; Ardiansyah Japlani; Suwarto

doi:10.24127/diversifikasi.v6i2.6366

Amelia Oktaviani Universitas Muhammadiyah Metro
Ardiansyah Japlani Universitas Muhammadiyah Metro
Suwarto Universitas Muhammadiyah Metro

DOI: https://doi.org/10.24127/diversifikasi.v6i2.6366

Keywords: E-commerce and Purchase Decision.

Abstract

This research aims to find out whether there is an influence of E-commerce on purchasing decisions at the Cendrawasih Traditional Market in Metro City. This research uses quantitative research, the sample in this study was 100 people. Data collection techniques use questionnaires and literature studies, data analysis uses Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, T Test, R-Determination Test and Statistical Hypothesis Test. Using data processing program SPSS version 24. The results are that E-commerce has a positive effect on purchasing decisions.