Strategi Pemasaran Dalam Menentukan Minat Bakat Siswa

Abstract

Education and the development of student talent are important aspects in shaping a competent and competitive generation. Education is considered a major milestone in shaping and developing individual potential. One important aspect that needs to be considered in the educational process is determining students' interests and talents. Determining students' interests and talents is essential because it does not only focus on cognitive aspects, but also opens space for the development of students' emotional and creative aspects. Therefore, a deep understanding of students' interests and talents is crucial to provide the right direction in the learning process. This study used a qualitative research type that aimed to make an important contribution to understanding the role of socialization in the context of educational marketing and also highlights the importance of a good relationship between educational institutions and educational service providers. The results showed that socialization had proven to be an effective marketing strategy for PT Pilihanmu Indonesia Jaya in attracting schools' interest in the major choice program offered. Variations in the level of priority given by schools show varying levels of interest, with schools in category A showing the highest interest. The proven signing of MoU between PT Pilihanmu Indonesia Jaya and several schools demonstrated the success of socialization in building strong relationships and formal cooperation with schools that showed the highest interest.

Keywords: Marketing Strategy, Talent Interest.