Pelatihan E-Commerce dan Manajemen Keuangan Sebagai Langkah Meningkatkan Pendapatan Pada Usaha Kripik Singkong (Studi Kasus UMKM Taruna Jaya di Desa Trisnomulyo, Kecamatan Batanghari Nuban, Lampung Timur)

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in the economic growth of countries, both developing and developed countries. In this digital era, small and medium businesses (MSMEs) throughout the world are faced with new challenges. Increasing the use of technology, especially e-commerce, has become a necessity for business actors to be able to compete and survive in an increasingly competitive market. The aim of this research is to find out how e-commerce can develop MSMEs. The research method used is qualitative. The data sources used use primary and secondary data. And uses observation, interview and documentation collection procedures. The results of this research state that e-commerce has positive and negative impacts on sales transactions. Data analysis used data reduction, data presentation, and drawing conclusions. The results of the research and discussions carried out at Taruna Jaya MSMEs, the conclusion is that e-commerce training can increase income in the cassava chips business (Case Study of Taruna Jaya MSMEs in TrisnomulyoVillage, Batanghari Nuban District, East Lampung), Results of research and discussions carried out in UMKM Taruna Jaya, several conclusions were obtained, namely: The results of research and discussions conducted at UMKM Taruna Jaya, several conclusions were obtained, namely: E-commerce training can increase income in the cassava chips business (Case Study of UMKM Taruna Jaya in Trisnomulyo Village, Batanghari District Nuban, East Lampung), financial management can increase income in the cassava chips business (Case Study of UMKM Taruna Jaya in Trisnomulyo Village, Batanghari Nuban District, East Lampung), E-commerce training and financial management can increase income in the cassava chips business (case study of UMKM Taruna Jaya in Tresnomulyo Village, Batanghari Nuaban District, East Lampung).