Pengaruh Kualitas Produk, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian Produk Skincare Pada MS Glow By Fazia Beauty Kota Metro

Abstract

This research aims to find out whether product quality, promotion and price perception influence the decision to purchase skincare products in MS Glow by Fazia Beauty in metro cities. The type of research carried out in this research is quantitative research. The population in this research is Metro City Fazia Beauty consumers with an unknown number. To obtain a sample that represents the population as a whole, the research used an accidental sampling technique. Primary data collection techniques use interviews and questionnaires. Data analysis used includes validity test, reliability test, normality test, linearity test, homogeneity test and multiple linear regression analysis with the help of the SPSS version 25.0 application. The results of this research can be concluded that Product Quality has a direct influence on Purchasing Decisions at Ms Glow By Fazia Beauty Metro City, Promotion has a direct influence on Purchasing Decisions at Ms Glow By Fazia Beauty Metro City, Price Perceptions have a direct influence on Purchasing Decisions at Ms Glow By Fazia Beauty Metro City, Product Quality, Promotion and Price Perception jointly influence purchasing decisions at Ms Glow By Fazia Beauty Metro City.