Pengaruh Literasi Keuangan, Overconfidence Dan Motivasi Investasi Terhadap Minat Investasi

Abstract

The capital market is an important sector in the economy of a country like Indonesia. The development of the Indonesian economy is supported by several sectors, one of which is the capital market. This sector has two functions, namely as a source of funding for companies from investors and as an investment vehicle for investors in financial instruments (Rustiana, 2022).. 1) This study aims to determine whether the Financial Literacy variable affects investment interest? 2) Does the Overconfidence variable affect investment interest? 3) Does the Investment Motivation variable affect investment interest? 4) Do the Financial Literacy, Overconfidence and Investment Motivation variables together affect investment interest? The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, allowing researchers to solve problems. Data collection is carried out using a questionnaire or survey instrument. In this study, the population is consumers who use Telkom products. The sampling technique uses accidental sampling with a sample size of 196 people. The data collection technique uses a questionnaire with a Likert scale. The results of the study indicate that 1) there is a positive and significant influence between Overconfidence and investment interest. 2) there is a positive and significant influence between Financial Literacy and investment interest. 3) there is a positive and significant influence between Investment Motivation and investment interest. 4) there is a positive and significant influence between Financial Literacy, Overconfidence and Investment Motivation together on investment interest