Pengaruh Media Sosial, Keterampilan Dan Kreativitas Berwirausaha Terhadap Keberhasilan Usaha Pada UMKM Kopi Di Bondowoso

Abstract

Entrepreneurship is the effort to discover, develop, and combine innovations,
opportunities, and better ways to enhance value in life. Entrepreneurial success occurs
when entrepreneurs experience improvement from previous outcomes and are part of
efforts involving all activities to demonstrate that they have achieved what they have
achieved. Numerous internal and external elements that influence the success and failure
of businesses. The purpose of this study is to determine whether entrepreneurial skills,
social media skills, and entrepreneurial creativity affect the success of coffee SMEs in
Bondowoso. Quantitative research was used. This study involved 67 respondents. Using
SPSS version 26, multiple linear regression analysis was performed. The coefficient of
determination test showed that entrepreneurial skills, social media skills, and creativity
influence business success by 57.4%. The t-test results showed that entrepreneurial skills,
social media skills, and entrepreneurial creativity have a significant influence on the
success of coffee SMEs in Bondowoso