Jurnal Manajemen DIVERSIFIKASI

Pengaruh Storytelling, WOM, dan Brand Awareness Terhadap Keputusan Pembelian di Toko Murah Jenggawah

2026-04-29T08:51:37+07:00

This research was conducted to determine the influence of storytelling, word of mouth and
brand awareness on purchasing decisions at the Jenggawah Murah Shop. This research uses
an associative quantitative method with a purposive sampling method of 90 respondents, using
a questionnaire distributed via Google from to consumers of the Jenggawah Cheap Shop in
Jember Regency. The data analysis used is the multiple linear regression test, partial test, and
coefficient of determination test (R2). And the results of the analysis using SPSS 27 show that
the three variables, namely storytelling, word of mouth, and brand awareness have a
significant influence on purchasing decisions at the Jenggawah Cheap Shop. The results of the
determination test (r2) were (41.6%) showing the large proportion or percentage contribution
of the Storytelling, Word of Mouth and Brand Awareness variables to purchasing decisions.
Meanwhile (58.4%) was contributed by other variables not included in this research, for
example store atmosphere, location, price and so on.

Analisis Laba dan Arus Kas Serta Pengaruhnya Terhadap Kondisi Kesulitan Keuangan Pada Perusahaan Manufaktur Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2019-2021

2026-04-29T08:51:14+07:00

This research aims to determine the effect of profits andcash flow on financial difficulties in food and beverage manufacturing companies listed on the Indonesian Stock Exchange. This research uses a quantitative descriptive analysis model. The population in this study were food and bevverage companies for the period 2019 to 2021. The number of samples in this study was 12 food and beverage companies obtained from a purposive sampling technique. The data collection technique uses documentation from financial repots published on the official website of the Indonesia Stock Exchange, namely www.idx.ix. The analysis techniques used are classical assumptions and multiple regression analysis. The results of this research show that profit influences financial difficulties, cash flow influences financial difficulties.

Analisis Lingkungan Kerja dan Disiplin Kerja Serta Pengaruhnya Terhadap Kinerja Pegawai Melalui Motivasi Sebagai Variabel Intervening

2026-04-29T08:50:41+07:00

This study aimed to find out whether the work environment affects employee performance. To find out whether work discipline affects the performance of the staff. To find out whether work motivation affects employee performance. Based on the sampling technique used, namely purposive sampling on employees of the metro city trade office, the number of samples used was 75 respondents. Data collection in this study uses a questionnaire, while the analysis technique in this study uses path analysis. The results of this study showed that (1) the work environment has a direct effect on work motivation with a tcal value of 8.448 > ttable 1.992. (2) Work discipline has a direct effect on work motivation with a tcal value of 2.908 > ttable 1.992. (3) The work environment has a direct effect on employee performance with a tcount value of 5.125 > ttable 1.992. (4) Work discipline has a direct effect on employee performance with a tcal value of 2.474 > ttable 1.992. (5) work motivation has a direct effect on employee performance with a tcal value of 3,340 > ttable 1,992.

Analisis Stres Kerja, Lingkungan Kerja, Motivasi dan Kompensasi dalam Mempengaruhi Produktivitas Karyawan

2026-04-29T08:50:07+07:00

The low level of employee productivity can have a negative impact on the company such as lazy work, lack of work performance, and employee discipline. Employee productivity is basically influenced by certain conditions, namely conditions originating from within the individual called individual factors such as motivation and work stress and conditions originating from outside the individual called situational factors such as work environment and compensation. The purpose of this study was to analyze the effect of work stress, work environment, motivation, compensation on employee productivity at PT. Bima Finance Metro City. The research design is quantitative research or verification research. The method used in this research is the explanatory survey method. The objects in this study are work stress, work environment, motivation, compensation, employee productivity. This research at PT. Bima Finance Metro City with 34 respondents The analytical tool used is data quality analysis and multiple linear regression analysis with SPSS program. The results showed that partially work stress, work environment, motivation, compensation had a positive and significant effect on employee productivity. Simultaneously work stress, work environment, motivation, compensation simultaneously have a significant effect on employee productivity, with motivation with the greatest influence on employee productivity.

Analisis Pengaruh Partisipasi Masyarakat, Kompetensi dan Sistem Pengendalian Internal Terhadap Akuntabilitas Pengelolaan Dana Desa

2026-04-29T08:49:34+07:00

This research aims to examine the influence of Community Participation, Competence and Internal Control Systems on Accountability in Village Fund Management. This research uses financial management theory. The data used in this research is primary data based on questionnaires distributed to village officials and the community. This research method uses a sample of village officials who work at the Gedung Gumanti Village Subdistrict Office. The sample in this research is 30 people, based on a purposive sampling method, namely officials who have a minimum of SMP/MTS degree and have worked for more than one year. The choice of hypothesis testing in this research uses multiple linear regression. The results of this research show that Community Participation and the internal control system have a positive effect on Village Fund Management Accountability, while Competency also has a positive effect on Village Fund Management Accountability.

Analisis Pengaruh Kompensasi dan Motivasi Terhadap Kinerja Dengan Disiplin Kerja Sebagai Variabel Intervening

2026-03-11T14:24:46+07:00

Research aims to analyze the effect of compensation and motivation on employee performance with work discipline as an intervening variable. This research uses a quantitative approach with survey methods. Data was collected through questionnaires distributed to 31 employees at Multimart Batang Hari, East Lampung. Data analysis was carried out using path analysis to test the relationship between research variables. The research results show that compensation has a positive influence on employee performance. Motivation was also found to have a positive influence on employee performance. In addition, work discipline has been proven to act as an intervening variable that strengthens the relationship between compensation and motivation and employee performance. In other words, high work discipline increases the positive effects of compensation and motivation on employee performance.

Pengaruh Semangat Kerja Terhadap Produktivitas Kerja dan Kompensasi Sebagai Variabel Moderating

2026-04-29T08:49:02+07:00

The aim of this research is to determine whether there is an influence of work morale on employee performance with compensation as a moderating variable at PT. Marm Maju Sejahtera. Success in company productivity depends on employee morale and the compensation provided. This research uses quantitative research, the sample in this research was 36 employees. The data collection technique uses a questionnaire, with data analysis using Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, MRA Interaction Test, R Determination Test, and Statistical Hypothesis Test. By using the data processing program SPSS version 22. The results of the research show that work enthusiasm influences work productivity. Compensation as a moderation variable is able to strengthen work enthusiasm for work productivity at PT. Marm Maju Sejahtera,

Analisis Strategi Pemasaran Produk Pembiayaan Murabahah

2026-04-29T08:48:33+07:00

The purpose of this research is to find out what the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah Nasional and to find out what the SWOT analysis of the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah National.This research method is descriptive qualitative: The technique used in collecting data for this research uses observation, interviews, documentation studies and focus group discussions. Then, in data analysis, descriptive analysis was carried out to identify marketing strategies for murabahah financing products at BMT Assyafliyah Berkah Nasional in Kotagajah based on SWOT analysis. The results of the research carried out are: 1) Marketing strategies, especially marketing of murabahah financing products implemented by BMT Assyafliyah Kotagajah, include several strategies, namely pick-up strategies, building networks, providing excellent service, and providing satisfactory facilities to increase customer trust and satisfaction, so that existing customers will not be separated from BMT. 2) The results of the SWOT analysis show that BMT Assyatliyah Kotagajah can compete in a competitive market. The results of the SWOT analysis are almost the same as BMT in general

Analisis Pengaruh Literasi Keuangan dan Financial Technology Terhadap Kinerja Keuangan Pada Usaha Mikro, Kecil, Menengah (UMKM) di Kota Metro Lampung

2026-04-29T08:48:06+07:00

The development of Micro, Small and Medium Enterprises (MSMEs) is currently increasingly rapid. In this development, of course, MSME players are faced with various obstacles, especially related to limited capital. Apart from that, technological advances require MSME players to adapt to always keep up with developments, one of which is by utilizing financial technology. The aim of this research is to find out how financial literacy and financial technology influence the financial performance of MSMEs located in Metro City, Lampung Province. This research used an instrument in the form of a questionnaire which was distributed to 100 respondents who were MSME actors. The research method used is descriptive quantitative. The results of this research state that financial literacy and financial technology have a significant effect on the financial performance of MSMEs in Metro City, Lampung Province.

Pengaruh Persepsi Harga, Persepsi Nilai Pelanggan dan Kepercayaan Pelanggan Terhadap Kepuasan Pelanggan

2026-04-29T08:47:31+07:00

This research was conducted to determine the influence of price perception, customer value perception and customer trust on customer satisfaction at Seblak King Purwoharjo. This research uses a quantitative method with a purposive sampling method of 98 respondents, using a questionnaire distributed via Google from to Seblak King Purwoharj customers. The data analysis used is multiple linear regression, partial test, and coefficient of determination test (R2). And the results of the analysis using SPSS 27 show that three variables, namely, price perception, customer value perception and customer trust have a significant effect on customer satisfaction at Seblak King Purwoharjo. The results of the determination test (r2) of (43.7%) show the large proportion or percentage contribution of the variables price perception, customer value perception and customer trust to customer satisfaction. Meanwhile (56.3%) was contributed by other variables not included in this research, for example, location, storytelling and so on.

Pengaruh Kualitas Produk, Ketersediaan Produk dan Saluran Distribusi Terhadap Keputusan Pembelian Telur

2026-04-29T08:47:02+07:00

This research aims to analyze the influence of product quality, product availability and distribution channels on egg purchasing decisions at UD Edy Horn. The research uses a quantitative approach by collecting data through questionnaires distributed to UD Edy Horn consumers as respondents. The collected data was analyzed using multiple linear regression to test the relationship between product quality variables, product availability, distribution channels and purchasing decisions. The research results show that these three variables have a significant influence on egg purchasing decisions. Product quality which includes freshness, reliability, durability and product consistency makes a positive contribution to consumers' purchasing decisions. Product availability which includes stable supplies, easy access to purchases, product completeness, and equitable distribution are also important factors in driving purchasing decisions. Apart from that, distribution channels that are fast, efficient, reliable and easily accessible to consumers also strengthen the decision to purchase eggs at UD Edy Horn. These findings confirm that optimal management of product quality, product availability and distribution channels can increase customer satisfaction and loyalty while strengthening the company's competitive position in the market. This research provides recommendations for UD Edy Horn management to continue to optimize these three aspects to support sustainable business growth.

Strategi Bisnis Pendekatan Metode SWOT Pada Usaha Petani Tambak Udang Vannamei Tahun 2023

2026-04-29T08:46:33+07:00

Aquaculture has an important role in achieving prosperity in most Indonesian communities, especially for people who live in water areas, one of which is cultivating vannamei shrimp in Wachyuni Mandira village. This research focuses on analyzing business strategy development using SWOT analysis (IFE, EFE, IE, SWOT Matrix, SWOT Quadrant, QSPM). The method used in this research is quantitative with a descriptive approach, data collection techniques through interviews, observation and documentation using a quota sampling technique to obtain a sample of 15 people. The results of the SWOT analysis show that the business is in quadrant 1, which means the business is making progress with good opportunities and strengths. The results of this research are that the IFE owned by this business has 8 factors consisting of 4 strength factors and 4 weakness factors. This business has 8 EFE factors consisting of 4 opportunity factors and 4 threat factors. For the IE matrix, it is in cell V position, namely the guarding and defending position. The venamei shrimp pond business in Wachyuni Mandira village has 13 alternative strategies. The priority strategy for the venamei shrimp pond business in Wachyuni Mandira village is taking sea water 50 m away with the aim of ensuring that the water is not contaminated with a score of 20.64.

Analisis Efektivitas dan Efisiensi Pengelolaan APBDes di Desa Rama Indra

2026-04-29T08:45:50+07:00

The background to this research is the management of the Rama Indra village income and expenditure budget for the 2021-2023 period which fluctuates every year and there is a lack of openness regarding the APBDes and village information. This research aims to determine the management and effectiveness and efficiency of APBDes management in Rama Indra Village. This research uses a descriptive approach with quantitative research methods. Data collection methods used include interviews, observation and documentation. The results of the research show that the management of the village income and expenditure budget is said to be good and in accordance with Minister of Home Affairs Regulation Number 20 of 2018 concerning village financial management, while the effectiveness of the village income and expenditure budget is classified as very effective with a percentage of 90% -100% while the efficiency of The village income and expenditure budget is also classified as efficient because it is at a percentage of 90%-100%. In this research, the author suggests adding transparency to be more open to the public.

Pengaruh Product, Price, Place, dan Promotion Terhadap Keputusan Pembelian

2026-04-29T08:45:16+07:00

Based on field findings, it was found that the number of purchases at Warung Abnormal Metro City fluctuated every month. This purchasing decision is influenced by various factors that influence it. So the aim of this research is to determine the influence of product, price, place, promotion on purchasing decisions at Warung Abnormal Metro City. This research is quantitative research. With this type of explanatory survey research, the sampling technique was accidental sampling, as many as 70 visitors were met during the research. As a measuring tool, a 100-item questionnaire was used with Likert scale measurements and analyzed using multiple regression analysis. The research results show that the product has a positive and significant influence on purchasing decisions at Warung Abnormal, Metro City. Price has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. Place has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. Promotion has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. product, price, place, promotion together have a positive and significant influence on purchasing decisions at Warung Abnormal Metro City.

Peran Kepuasan Kerja Sebagai Mediasi Pada Gaya Kepemimpinan dan Kompensasi Terhadap Kinerja Karyawan

2026-04-29T08:44:45+07:00

This research aims to find out whether leadership style influences employee performance. To find out whether compensation affects employee performance. To find out whether leadership style influences employee job satisfaction. To find out whether compensation has an effect on employee job satisfaction. To find out whether employee job satisfaction influences employee performance. To find out the role of job satisfaction on leadership style and employee performance. To find out the role of job satisfaction on compensation and employee performance. Based on the sampling technique used, namely probability sampling with a saturated sampling category. The number of samples used was 60 respondents. Data collection in this research used observation, interviews and questionnaires. The data analysis technique used in this research is testing instrument requirements consisting of validity and reliability tests, testing analysis requirements consisting of normality tests and linearity tests, hypothesis testing using path analysis, T Test (Partial Test) and Coefficient of Determination (R Square). The results of this research show that (1) leadership style has a positive effect on employee performance. (2) compensation has a positive effect on employee performance. (3) leadership style has a positive effect on job satisfaction. (4) compensation has a positive effect on job satisfaction. (5) job satisfaction has a positive effect on employee performance.

Pengaruh Kemasan, Harga dan Kualitas Produk Terhadap Minat Minat Beli Ulang Konsumen Mixue Ahmad Yani Metro

2026-04-29T08:44:08+07:00

The purpose of this study was to analyze the effect of packaging, price, and product quality on consumer repurchase interest at Mixue Ahmad Yani Metro. With respondents totaling 68 consumers.This type of research uses the causal association method and the descriptive method using a quantitative approach. This study uses sampling techniques such as non-probability sampling, purposive sampling, and accidental sampling. Data collection in this study involves observation, interviews, and questionnaires.The results of this study indicate that: (1) Packaging has a significant effect on the Repurchase Interest variable with a tcount value of 2.477> t table 1.997. (2) Price has a significant effect on the Repurchase Interest variable with a tcount value of 4.599> t table 1.997. (3) Product quality has a significant effect on repurchase interest, with a tcount value of 1.284 < ttable 0.1997. (4) Packaging, Price and Product Quality have a positive and significant effect together on Repurchase Interest with an Fcount value of 66.987, which is positive and > from the Ftable value of 2.75.

Pengaruh Budaya Kerja, Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Gaya Kepemimpinan Sebagai Variabel Moderasi Pada Dinas Sosial Kota Metro

2026-04-29T08:43:32+07:00

This research aims to find out how work culture influences employee performance. To find out how work motivation influences employee performance. To find out how the work environment influences employee performance. To find out how the influence of work culture on employee performance is moderated by leadership style. To find out how the influence of work motivation on employee performance is moderated by leadership style. To find out how the work environment influences employee performance which is moderated by leadership style. The sample for this research was all employees at the Metro City Social Service, totaling 43 people. Data collection used questionnaires and literature studies, and data analysis used validity tests, reliability tests, normality tests, linearity tests, moderated regression analysis, T tests, and coefficient of determination (R2) tests using the program (SPSS). The results of the research show that there is a positive and significant influence on employee performance through work culture and work motivation, whereas in the work environment variable there is no positive and significant influence found and leadership style can moderate the influence of culture and work motivation on employee performance, but not the influence of the work environment on employee performance

Dampak Reputasi Underwriter, Ukuran Perusahaan dan Financial Leverage Terhadap Underpricing Saham Pada Saat IPO (Studi Kasus Pada Perusahaan Sub-Sektor Teknologi)

2026-04-29T08:43:07+07:00

In the process of issuing shares to the Stock Exchange or known as Initial Public Offering (IPO), underpricing often occurs, which is a phenomenon where the initial share offering price is lower than the closing price in the secondary market. This study aimed to examine the impact of several factors that affect stock underpricing when companies conduct IPOs on the Indonesia Stock Exchange. The time span of this research was 2019 to 2022. The factors studied in this study were Underwriter Reputation, Company Size and Financial Leverage. This research used a quantitative approach, where data were collected and analyzed statistically. This research data analysis used multiple linear regression analysis. The sampling method used purposive sampling with several criteria in accordance with the research objectives and obtained 6 companies as samples from a population of 9 companies. The results showed that partial testing showed variable Underwriter Reputation had a negative and significant effect on Underpricing. While variables Company Size and Financial Leverage had no significant effect on Underpricing and simultaneously. Simultaneous testing of the variables of Underwriter Reputation, Company Size and Financial Leverage had no effect on Underpricing.

Analisis Pengaruh Kualitas Pelayanan, Persepsi Kemudahan dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pada Jasa Brilink Raisa di Kecamatan Rumbia

2026-04-29T08:42:38+07:00

The purpose of this study is to find out whether the quality of service affects the decision to buy back. To find out if the perception of convenience affects the repurchase decision. and to find out if customer satisfaction affects the purchase decision. The sample of this study is BRIlink Raisa customers totaling 65 respondents. Data collection uses questionnaires and literature studies. Data analysis uses instrument prerequisite testing , namely validity test and reliability test . The analysis test uses the normality test and the linearity test . The hypothesis test uses multiple linear regression analysis , partial test (Test T), Joint Test (Test F) and Coefficient of Determination (R²) using a program (SPSS). The results of the study show that 1).Service quality has an influence and significance on purchasing decisions 2).The perception of convenience has no effect and is not significant to the purchase decision. 3).Customer satisfaction has an effect and is significant on purchasing decisions

Pengaruh Profil Berwirausaha dan Dukungan Kerja Keluarga Terhadap Kinerja Karyawan PT ABMAG Kota Metro

2026-04-29T08:41:58+07:00

Based on field findings, fluctuations in company partners were found to be caused by suboptimal employee performance. Therefore, the purpose of this study was to determine the effect of entrepreneurial profile and work-family support on employee performance at PT ABMAG Kota Metro. This research was quantitative. The explanatory survey method used a saturated sample, with 73 PT ABMAG employees. A 60-item Likert-type questionnaire was used as a measurement tool, and multiple regression analysis was used. The results showed that entrepreneurial profile had a positive and significant effect on employee performance at PT ABMAG Kota Metro. Work-family support had a positive and significant effect on employee performance at PT ABMAG Kota Metro. Both entrepreneurial profile and work-family support had a positive and significant effect on employee performance at PT ABMAG Kota Metro.

Strategi Pengembangan Mitra dan Implementasi Warkop Digital Oleh PT. Cybers Global Indonesia Dalam Mendukung Revolusi Industri 5.0 di Indonesia

2026-04-29T08:41:29+07:00

Technological development has become a major driver in social, economic, and cultural transformation around the world. In Indonesia, the entry of the industrial revolution 4.0 era has changed the paradigm of human activities from manual to digital. PT Cybers Global Indonesia, a company committed to advancing Indonesia towards the era of industrial revolution 5.0, is one of the pioneers in supporting the digital transformation. One of its business units, Warkop Digital, is a coffee shop concept that integrates digital services with internet technology, providing access to information and opportunities to develop village potential. This research explored the partner development strategy and implementation of Warkop Digital by PT Cybers Global Indonesia in supporting the industrial revolution 5.0 in Indonesia. Although still in its early developmental stages, Warkop Digital had successfully reached 26 partnerships from 14 Provinces in Indonesia. However, the biggest challenge faced was how to expand this concept widely throughout Indonesia with a limited number of partners. Thus, this study aimed to investigate effective strategies to expand the reach of Warkop Digital so that it can have a broader impact on economic and social development in Indonesia.

Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Intervening Studi Pada PT. Surya Tsabat Mandiri

2026-04-29T08:41:00+07:00

The objective of this study is to find out whether there is an influence between the leadership style and the working environment on the performance of employees with Motivation as a variable intervening on PT. SURYA TSABAT MANDIRI. This research method uses a quantitative approach, saturated sampling technique, respondents of 60 employees. The results of the research showed that Leadership Style influences employee performance, Working Environment influences Employee Performance, Leadership style influences Motivation, work environment influences motivation, motivation influences employees performance, and Leadership and Working environment have no direct influence on Employees performance through Motivation.

Analisis Pengaruh Pengalaman Kerja dan Disiplin Kerja Terhadap Kinerja Pegawai dengan Semangat Kerja Sebagai Variabel Moderasi (Studi Pada Puskesmas Margorejo Metro Selatan)

2026-04-29T08:40:31+07:00

The purpose of this study was to determine whether there was an influence of work experience and work discipline on employee performance, with work spirit as a moderating variable at Margorejo Metro Selatan Health Center. This study used quantitative research, and the number of samples used was 40 respondents. The data collection technique used a questionnaire, with data analysis using Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, MRA Interaction Test, R Determination Test, and Statistical Hypothesis Test. The results of this study indicate that (1) work experience has an influence and is significant on employee performance. (2) Work discipline has an influence and is significant on employee performance. (3) Work spirit, as a moderation variable, is able to moderate or strengthen work experience and employee performance. (4) Work spirit as a moderation variable is able to moderate or strengthen work discipline and employee performance.

Analisis Pembentukan Portofolio Optimal Model Indeks Tunggal Dalam Mengambil Keputusan Investasi Pada Saham Sub Sektor Perbankan Yang Terdaftar di Bursa Efek Indonesia

2026-04-29T08:40:04+07:00

Investment is the main key in achieving increased economic growth which is reflected in the ability to increase the growth rate and income level. In this study the author chose a banking company as the object of research. This research was conducted with a quantitative descriptive research method that aimed to find out what stocks were included in the optimal portfolio candidate and also to find out how much the proportion of each stock was, then to find out the return and risk that will be received. The population used in this study were 47 banking stocks listed on the Indonesia Stock Exchange for the period 2020-2023. Based on the analysis that the author had done by calculating using the formula on Ms excel, , there were 11 stocks that were optimal portfolio candidates, namely Bank Raya Indonesia Tbk, Allo Bank Indonesia Tbk, Bank Victoria International Tbk, Bank CIMB Niaga Tbk, Bank Syariah Indonesia Tbk, Bank Panin Dubai Syariah Tbk, Bank Mandiri (Persero) Tbk, Bank Central Asia Tbk, Bank Negara Indonesia Tbk, Bank Maybank Indonesia Tbk, and Bank Pan Indonesia Tbk. Of the 11 companies, the proportion of each selected stock was BNGA with the highest of 0.2655 (26.5%), then BBHI of 0.1412 (14.1%), BRIS of 0.1207 (12.1%), BBCA 0.1102 (11.0%), AGRO by 0.0822 (8.2%), BMRI by 0.0764 (7.6%), PNBN by 0.0583 (5.8%), BVIC by 0.0546 (5.5%), BNII by 0.0466 (4.7%), BBNI by 0.0398 (4.0%), and PNBS by 0.0045 (0.4%). Of the stocks that made up the optimal portfolio had a return of 0.0475 (4.75%) and a risk of 0.0603 (6.03%).

Rekomendy Sebagai Website Rekomendasi Outfit Generasi Z

2026-04-29T08:39:31+07:00

This research was aimed to develop a recommendation website which was developed as a fashion recommendation website for gen z. We found out that the increasing selection of fashion products in e-commerce, making Gen Z confused to choose the product that suits him and also confused to choose the right store. In our website we provide several interesting features, in addition to recommendations we also provide cashback on every purchase and also a real video display which will later be directed to e-commerce, for now we are still collaborating with Shopee, but in the future we expand into other e-commerce as well. The type of research used in this study was to use qualitative research methods. More precisely, descriptive qualitative which aimed to make rekomendy a platform for fashion product recommendations for gen z. Furthermore, the researcher himself was the researcher, who play the role of CEO of the recommendation. The data sources we got from two things, namely; primary, which was sourced directly from the recommendation platform, and secondary, which was sourced from data collected directly by researchers. The data collection technique itself uses several techniques, including; Observation is direct observation of the research object, interviews directed to look for information from 27 random people, and documentation sources from previous research. The results of the study showed that recommendations can be a solution for Gen Z in finding fashion products online. Judging from the interviews conducted that 26 out of 27 people need recommendations to be a recommendation platform and also they really like the features contained in this website.

Evaluasi Pengelolaan Dana Desa di Kelurahan Banjarsari Kecamatan Metro Utara Lampung

2026-04-29T08:39:03+07:00

The government is responsible for managing state finances, including central, regional and village finances. Considering that the state disburses large amounts of village funds every year to support villages, through the State Revenue and Expenditure Budget (APBN), managing village funds in the field of community empowerment is crucial. Details of the budget that are not published to the general public are an indication of lack of transparency in government governance practices. Based on a survey conducted by researchers in Banjarsari sub-district, North Metro, Metro City, there are problems involving an imbalance between budget allocation and the need for improvements to facilities and infrastructure. Apart from that, Banjarsari Subdistrict is lagging behind in infrastructure development when compared to other subdistricts in Metro City. This research uses analytical research methods with a quantitative approach, showing that the efficiency of financial management is currently below 40%. There are limitations in the allocation of village funds and transfer income which has an impact on reducing effectiveness in implementing development programs and community services in the Banjarsari sub-district

Analisis SWOT Dalam Menentukan Strategi Pemasaran Guna Meningkatkan Kepuasan Pasien Rs Belleza Kedaton

2026-04-29T08:38:29+07:00

High competition between hospitals makes companies compete to increase patient satisfaction so that they do not move to other hospitals. Because of this, efforts to maintain patient satisfaction and loyalty are important things that hospitals must always do. This research aims to assess and analyze whether the marketing strategies implemented by Belleza Kedaton Hospital can increase competitiveness. This type of research is descriptive qualitative. The population in this study was the owner and employees of Belleza Kedaton Hospital with the positions of unit head to director, totaling 8 respondents using saturated sampling, namely a sample determination technique when all members of the population are used as samples. The data collection technique was carried out by conducting interviews and questionnaires. Meanwhile, the technical data analysis used is SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) and uses IFAS and EFAS tables. Based on the results of this research, it shows that the company is in the first quadrant, namely supporting a growth strategy. This result is very profitable for the company in increasing its competitiveness because it supports aggressive growth (growth oriented strategy).

Pengaruh Penggunaan Media Sosial Facebook dan Literasi Kewirausahaan Terhadap Motivasi Berwirausaha Dengan Efikasi Diri Sebagai Variabel Intervening

2026-04-29T08:37:59+07:00

Population growth in Indonesia, according to the latest Central Statistics Agency (BPS) data, has now reached 278.69 million people by mid-2023. Based on Trading Economy data, Indonesia is the country with the second highest unemployment rate in Southeast Asia this year. It was recorded that the domestic unemployment rate reached 5.45% in February 2023. Unemployment is a major problem, especially in developing countries like Indonesia with high population growth rates. In fact, the high population growth in Indonesia is not balanced with the growth in employment opportunities or the availability of jobs in society. The method used in this research is quantitative, the data collection technique is through distributing questionnaires. The sample for this research is 76 FEB Muhammadiyah University Metro students, Class of 2020. Data was collected using a questionnaire and data analysis using validity test, reliability test, normality test, linearity test, homogeneity test, multiple linear regression analysis, t test, f test, determinant coefficient test (R2) and using SPSS 26. The results of this study show that There is a positive and significant influence of the use of Facebook social media and entrepreneurial literacy on entrepreneurial motivation. There is a positive and significant influence of the use of Facebook social media and entrepreneurial literacy on self-efficacy. There is a positive and significant influence of the use of Facebook social media and entrepreneurial literacy on entrepreneurial motivation with self-efficacy. as an intervening variable

Analisis Kualitas Produk, Harga dan Pengaruhnya Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Sepeda Motor Honda

2026-04-29T08:37:34+07:00

The aim of this research is to find out whether there is a direct and indirect influence between product quality and price on customer loyalty which is mediated by customer satisfaction with honda motorbikes. This research uses quantitative research, the population in this research is 2020 FEB management students at Muhammadiyah Metro University. Using the Slovin formula, a sample of 61 students was obtained. The data was processed using the SPSS version 26 data program. The results of this study show that product quality has a direct effect on customer loyalty on Honda motorbikes, price has a direct effect on customer loyalty on Honda motorbikes, product quality has a direct effect on customer satisfaction on Honda motorbikes, price has a direct effect on customer satisfaction on Honda motorbikes, customer satisfaction has a direct effect on customer loyalty on Honda motorbikes, product quality has an indirect effect on customer loyalty through customer satisfaction on Honda motorbikes, price has an indirect effect on customer loyalty through customer satisfaction on Honda motorbike.

Pengaruh Lingkungan Sekolah Islam Terhadap Pengembangan Jiwa Wirausaha Siswa di Lampung

2026-04-29T08:37:09+07:00

This research aims to analyze the influence of the Islamic school environment on the development of an entrepreneurial spirit among students in Lampung. A school environment that is conducive and supports entrepreneurial activities can help foster entrepreneurial interest and skills in students from an early age. This research uses a literature review method by analyzing 15 relevant scientific articles, published between 2015-2023. The research results show that the Islamic school environment has a positive influence on the development of students' entrepreneurial spirit through the integration of Islamic values with entrepreneurial principles, a supportive curriculum, practical programs, and character development. Contributing factors include the integration of Islamic values, entrepreneurship curriculum, internship programs, entrepreneurial character development, use of learning technology, and support from alumni networks. This research concludes that Islamic schools in Lampung play an important role in forming a generation of young entrepreneurs who are ethical and innovative. Further empirical research is needed to measure the long-term impact of entrepreneurship education in Islamic schools on the career and entrepreneurial success of alumni.