Jurnal Manajemen DIVERSIFIKASI

Pengaruh Kualitas Pelayanan, Promosi Dan Harga Terhadap Kepuasan Konsumen

2026-06-09T08:52:17+07:00

The development of science, technology and people's mindset has encouraged developments in various aspects of life, from communication, business, work and especially shopping. The business world is like that too, nowadays you can do business anywhere by utilizing e-commerce, with a wider market, doing business is now easier. These activities require a service that delivers and delivers goods that are bought and sold. The need for delivery services increases along with the increasing trend of online shopping. The expedition business has great opportunities along with the continued growth of online shopping and online business because all goods sold and purchased must use expedition services. This research aims to determine the influence of service quality, promotion and price on consumer satisfaction. This research uses multiple linear regression testing. The population used is JNE consumers in Rambipuji District. The sample taken using the non-probability sampling method was 80 respondents. The results of the partial test (t test) show that service quality and promotion have no significant effect on consumer satisfaction and price has a significant effect on consumer satisfaction.

Dampak Green Marketing Dan Brand Awarenessterhadap Keputusan Pembelian Pada Produk Air Mineral Aqua Yang Dimoderasi Oleh Brand Trust

2026-06-09T08:51:55+07:00

The aim of this study is to find out if there is an influence between green marketing and brand awareness on the decision to buy Aqua mineral water products when moderated with Brand Trust. The study uses quantitative research, the population in this study are students of Muhammadiyah University Metro of 2020 using Slovin formula in can sample as many as 61 students. The data was processed using the SPSS program version 26. The results of this research showed that green marketing is influential and significant to the decision of purchase, brand awareness is significant and influential to the purchase decision, brand trust as a variable of moderation is able to strengthen green marketing to the purchasing decision of the product of mineral water Aqua and brand trust is capable of strengthening the influence of green marketing on the buying decision of Aqua mineral water products.

Strategi Pemasaran Dalam Menentukan Minat Bakat Siswa

2026-06-09T08:51:33+07:00

Education and the development of student talent are important aspects in shaping a competent and competitive generation. Education is considered a major milestone in shaping and developing individual potential. One important aspect that needs to be considered in the educational process is determining students' interests and talents. Determining students' interests and talents is essential because it does not only focus on cognitive aspects, but also opens space for the development of students' emotional and creative aspects. Therefore, a deep understanding of students' interests and talents is crucial to provide the right direction in the learning process. This study used a qualitative research type that aimed to make an important contribution to understanding the role of socialization in the context of educational marketing and also highlights the importance of a good relationship between educational institutions and educational service providers. The results showed that socialization had proven to be an effective marketing strategy for PT Pilihanmu Indonesia Jaya in attracting schools' interest in the major choice program offered. Variations in the level of priority given by schools show varying levels of interest, with schools in category A showing the highest interest. The proven signing of MoU between PT Pilihanmu Indonesia Jaya and several schools demonstrated the success of socialization in building strong relationships and formal cooperation with schools that showed the highest interest.

Keywords: Marketing Strategy, Talent Interest.

Evaluasi Kinerja Pegawai Tetap Rumah Sakit Umum Muhammadiyah Metro 2022-2023

2026-06-09T08:51:11+07:00

The Muhammadiyah Metro General Hospital (RSU) has several types of employee status, including PKWT (honorary and contract), prospective permanent employees and permanent employees of the Muhammadiyah Metro General Hospital (RSU). The reasons researchers conducted research that only focused on permanent employees included continuity and stability, relationship with the company, level of skills and experience, legal protection and job security. its influence on the organization. This research is a type of descriptive qualitative research. The research data source is the subject from which the data can be obtained. If researchers use observation, interviews and documentation in collecting data. The assessment elements used use the RSU Muhammadiyah Metro personnel application by filling in the personnel assessment form created by Human Resources Management (SDI). Based on the results of this assessment, there is a division of values, namely Al Islam Muhammadiyah (AIK) and competency. For the AIK score, there were 31 permanent employees who received a score with a special status, 154 employees with a good score, 25 employees with a fair score and only 1 employee with a poor score. Meanwhile, for competency scores, there were 3 permanent employees who received marks with special predicate status, 200 employees with good scores, 8 employees with sufficient scores and no employees with poor marks.

Strategi Pemasaran Dalam Mendukung Pertumbuhan Penjualan Produk

2026-06-09T08:50:46+07:00

The purpose of this research is to find out the marketing strategy of Rumah Cantik Tian in increasing sales and facing similar business competition. This research uses SWOT analysis calculations (IFE, EFE, IE, SWOT Matrix) and QSPM matrix. The type of research carried out was quantitative descriptive. From the research results, it is known that internal factors are providing affordable prices and having modern treatment tools to increase sales and external factors are improving modern services to meet teenagers' needs for skin cleanliness. Rumah Cantik Tian is in cell II position, namely grow and build. Based on the results of the QSPM matrix analysis, it was found that the TAS value was that the company provided modern and quality services, increased more intense promotion offline and online, and expanded cooperation to introduce products.

Pengaruh Produk Serta Pelayanan Terhadap Kepuasan Konsumen di Sektor Industri Mebel

2026-06-09T08:50:24+07:00

Industries are established with the aim of increasing sales and achieving maximum profits. Every industry hopes that sales results can increase. The success of an industry in achieving this goal is greatly influenced by the company's own ability to understand consumer behavior which describes how consumers feel satisfied with goods or services. This research aims to find out whether the product has an effect on consumer satisfaction. To find out whether service has an effect on consumer satisfaction. To find out whether products and services have an effect on consumer satisfaction. The sample for this research was 65 consumers in the North Raman sub-district furniture industry. Data collection uses a questionnaire. And data analysis uses validity test, reliability test, normality test, linearity test, homogeneity test, T test, F test, and coefficient of determination test (R2) using the program (SPSS). The research results show that there is a positive and significant influence of the product on consumer satisfaction. There is a positive and significant influence of service on consumer satisfaction. There is a positive and significant influence of products and services on consumer satisfaction.

Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Kinerja Karywan Dengan Gaya Kepemimpinan Sebagai Variabel Moderasi

2026-06-09T08:50:02+07:00

Based on the sales target recap at the Muhammadiyah Business Center for 2023, the products sold each month have not reached the set target. This shows that the performance of employees at the Muhammadiyah Business Center is not optimal. Therefore, companies can provide motivation to employees in the form of giving appreciation, bonuses and leave so that employees always improve their performance in doing their work. This research aims to find out whether work motivation influences employee performance, to find out whether job satisfaction influences employee performance, to find out whether motivation influences employee performance with leadership style as a moderating variable, to find out whether job satisfaction influences employee performance with leadership style. leadership as a moderating variable. The sample for this research was 35 Muhammadiyah business center employees. Data collection used a questionnaire, data analysis used Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test and Regression Analysis using the Causal Step Method with the program (SPSS 26). The research results show that there is a positive and significant influence of motivation on the performance of Muhammadiyah Business Center employees. There is a positive and significant influence of job satisfaction on the performance of Muhammadiyah Business Center employees. There is a positive and significant influence of motivation on employee performance with leadership style as a moderating variable. There is a positive and significant influence of job satisfaction on employee performance with leadership style as a moderating variable.

Strategi Pemasaran Guna Meningkatkan Penjualan Pada Toko Elephant Cellular

2026-06-09T08:49:37+07:00

The aim of this research is to determine the appropriate marketing strategy to address shortcomings and increase sales at Elephant Cellular Store. This re-search employs the SWOT analysis method (IFE, EFE, IE, SWOT Matrix) and the QSPM matrix. The type of research conducted is descriptive qualitative. Based on the results of calculations using the IFE matrix, the company obtained a total score of 3.08. A total score above 2.5 indicates that the company's internal position is strong and capable of leveraging its strengths to overcome weakness-es. Furthermore, the IE matrix results show that Elephant Cellular Store is in cell I, which indicates a grow and build strategy. The QSPM matrix analysis results yielded a TAS value of 6.24, with the strategic alternative being that the company should enhance the availability of digital transaction services and innovate digital services to meet the needs of the community.

Strategi Pemasaran Dalam Meningkatkan Daya Saing Pasar

2026-06-09T08:49:17+07:00

This research aims to find out the strategies carried out on internal and axternal factors at the Rini Fashion Store. To describe marketing strategies that are suitable for business development at the Rini Fashion Store. To find out the marketing strategy carried out by Toko Rini Fashion in facing competition. This research uses qualitative research with a sample of 5 people. Data collection techniques through interviews, direct observation and documentation. Data analysis uses the IFE Matrix, EFE Matrix, IE Matrix, and SWOT Matrix. The results of the IFE Matrix research were 3,754 and the EFE Matrix was 2,964, then continud with the IE Matrix with the research results of Toko Rini Fasion being in quadrant IV, namely being in a growth and build position. The results of research using the SWOT Matrix obtained 11 alternative strategies and from SWOT analysis Cartesian diagram the poin is on the aggressive strategy. The implementation of this strategy is : expanding market share, maximizing capital available to design strategies and present new types of products, strengthening promotions by displaying quality brand advantages and affordable prices.

Analisis Kebijakan Dan Strategi Pengembangan Pasar Tradisional Dalam Mendorong Pertumbuhan Ekonomi Masyarakat

2026-06-09T08:48:54+07:00

In an effort to increase community economic growth, there are several policies and development strategies that can be implemented so that the market has large and maximum potential in supporting community economic growth. The 24 Tejo Agung Traditional Market is an example of a market that has good potential, this can be seen from the well implemented policies and development strategies. The aim of this research is to find out what policies and development strategies can be implemented to increase the economic growth of society by identifying matters related to internal factors which include strengths and weaknesses, as well as external factors which include opportunities and threats. This research uses qualitative methods, with data collection techniques carried out by interviews with several traders and observation. The data obtained was analyzed using SWOT which includes the IFAS, EFAS, IE matrix and SWOT matrix methods. The results of this research show that the marketing strategy at the 24 Tejo Agung Traditional Market is in quadrant I, where the quadrant is located between strengths and opportunities. This is a very profitable situation, the market has opportunities and advantages so it can take advantage of existing opportunities.

Kontribusi Promosi Dan Kualitas Pelayanan Dalam Membentuk Kepuasan Konsumen

2026-06-09T08:48:32+07:00

This research aims to determine whether promotions have a direct effect on consumer satisfaction. To find out the quality of service has a direct effect on consumer satisfaction. The research design is quantitative research and the sample for this research is 70 respondents, namely consumers who purchased Beranda Cafe Metro. Data collection used observation, interviews, documentation and questionnaires with data analysis for validity tests, reliability tests, normality tests, linearity tests, multicollinearity tests and heteroscedasticity tests and multiple regression analysis using the program (SPSS). The research results show that in particular the promotion variable does not have a positive and significant effect on consumer satisfaction, but the service quality variable has a positive and significant effect on consumer satisfaction. Simultaneously, promotion and service quality together influence consumer satisfaction.

Analisis Strategi Bisnis Pada Usaha Mikro Kecil dan Menengah (UMKM) Sempol Ayam Jawara

2026-06-09T08:48:08+07:00

Sempol Ayam Jawara is a business that was started in 2022. Sempol Ayam Jawara had opened a branch in West Tulang Bawang Regency and collaborated with a business partner in East Lampung Regency but stopped operating due to relatively low sales. Sempol Ayam Jawara also faced a number of competitors who often offered variations of sempol and sauces and set very low prices, leading to unfair price competition. The business also faces problems related to spikes in raw material prices at certain times, which affect the size of production costs and profits earned. In addition, this chicken sempol business tends to be easily imitated due to its simple concept and common production materials. This study aims to determine the condition of Sempol Ayam Jawara business based on internal and external factors and find the right business strategy to be implemented by Sempol Ayam Jawara business. This research describes qualitative descriptive research. Qualitative research is intended to understand social phenomena from the angle or perspective of informants (Siyoto and Sodik, 2015: 14). Sempol Ayam Jawara business is in cell V (Growth) which offers a concentration strategy through horizontal integration. Based on the results of the SWOT matrix analysis, the highest score is obtained in the SO combination strategy that is 4.46. Then based on the results of the analysis on the QSPM matrix, the TAS value of market penetration obtained a higher value than product development, that is 4.96. So, the best alternative strategy to implement is market penetration.

Analisis Pengelolaan Modal Kerja Dalam Upaya Meningkatkan Profitabilitas Pabrik Kelanting

2026-06-09T08:47:46+07:00

Working capital management is a problem often face by businesses, and many businesses lose money due to these conditions. Therefore, the analysis of working capital is necessary and important for every busniness to determine the condition of its working capital. The purpose of this study was to determine how cash turnover, accounts receivable turnover, inventory turnover and quick rasio, and their influence so that they have an impact on the profitability of the Saema Jaya Snack Kelanting Factory in 2020-2022. This type of research is descriptive research using a quantitative approach and using secondary data, namely data obtained from the Kelanting Saema Jaya Snack Factory in Central Lampung in the form of financial statement attachments and from books, and other sources relevant to this research which will assist in processing the factory financial data obtained. The data analysis technique used in this research is working capital ratio and multiple regression analysis because it uses time series data. The results showed that cash turnover was quite volatile and had a significant negative effect on profitability. Accounts receivable turnover is quite stable and has no effect on profitability. Inventory turnover in this period has increased and decreased and the results show a significant positive effect on profitability. Quick ratio is quite volatile and has no effect on profitability. Cash turnover, accounts receivable turnover, inventory turnover and quick ratio simultaneously have no significant effect on profitabilityCash turnover, inventory turnover, accounts receivable turnover, quick ratio, profitability

Pengaruh Kompensasi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai variabel Intervening

2026-06-09T08:47:23+07:00

Employee performance is the result of efforts made by an employee in carrying out the duties and responsibilities of his work. Employee performance also greatly influences the success and achievements of an organization. With good employee performance, an organization will feel a positive impact. Achieving an organizational goal is not only supported by technological factors but also by human resources. Apart from that, employee performance can also be influenced by several factors such as compensation and work environment. In this research, there are still several obstacles related to providing non-financial compensation as well as an unsupportive work environment. Therefore, this research aims to find out whether compensation has a direct effect on employee performance, the work environment has a direct effect on employee performance, job satisfaction has a direct effect on employee performance. The sample used in the research took all 72 employees at the Communications and Information Service Office. Data collection uses questionnaires, documentation and literature study, while data analysis uses Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, and Path Analysis using the SPSS 25 program. The results of this research show that there is a positive influence and significant Compensation on Employee Performance, positive and significant influence of the Work Environment on Employee Performance, positive and significant influence of Job Satisfaction on Employee Performance.

Dampak Keberadaan E-commerce Terhadap Keputusan Pembelian Konsumen Pada Pasar Tradisional

2026-06-09T08:46:55+07:00

This research aims to find out whether there is an influence of E-commerce on purchasing decisions at the Cendrawasih Traditional Market in Metro City. This research uses quantitative research, the sample in this study was 100 people. Data collection techniques use questionnaires and literature studies, data analysis uses Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, T Test, R-Determination Test and Statistical Hypothesis Test. Using data processing program SPSS version 24. The results are that E-commerce has a positive effect on purchasing decisions.

Pengaruh Kualitas Pelayanan dan Sistem Pembayaran Kredit Terhadap Keputusan Pembelian Kacamata Pada Optik Livina Cabang Raman Utara

2026-06-09T08:46:33+07:00

The aim of this research is to find out whether there is an influence of Service Quality and Credit Payment System on the decision to purchase glasses at Optik Livina North Raman Branch. This research uses quantitative research. The sample used in this research was 70 respondents. Data collection techniques use questionnaires. Data processing in this research uses the SPSS version 26 program. With the results, Service Quality has a significant and significant influence on the decision to purchase glasses at Optik Livina North Raman Branch, the Credit Payment System has a significant and significant influence on the decision to purchase glasses at Optik Livina North Raman Branch, Service Quality and The Credit Payment System together has a significant influence on the decision to purchase glasses at Optik Livina North Raman Branch.

Pengaruh Kualitas Pelayanan, Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Rumah Cantik DRW di Kota Metro

2026-06-09T08:46:12+07:00

The success of a company is determined by the company's ability to build customer loyalty. This loyalty will be something that must be achieved by a company in retaining customers from similar competing companies. This research aims to find out whether service quality has a direct effect on customer satisfaction at drw Metro beautiful homes. To find out whether product quality has a direct effect on customer satisfaction at drw Metro beautiful homes. To find out whether price has a direct effect on customer satisfaction for Drw Metro's beautiful homes. To find out whether service quality has a direct effect on customer loyalty at drw Metro beautiful homes. To find out whether product quality has a direct effect on customer loyalty at drw Metro beautiful homes. To find out whether price has a direct effect on customer loyalty at Drw Metro's canti house. To find out whether customer satisfaction has a direct effect on customer loyalty at drw Metro beautiful homes. The sample for this research was 105 people. Data collection uses questionnaires and observations. Data analysis uses Validity Test, Reliability Test, Normality Test, Regression Linearity and Significance Test, Homogeneity Test and Path Analysis using the program (SPSS). The research results show that there is a positive and significant influence of service quality on customer satisfaction. There is a positive and significant influence of product quality on customer satisfaction. There is a positive and significant influence of price on customer satisfaction. There is a positive and significant influence of service quality on customer loyalty. There is a positive and significant influence of product quality on customer loyalty. There is a positive and significant influence of price on customer loyalty. There is a positive and significant influence of customer satisfaction on customer loyalty.

Pengaruh Kualitas Produk dan Pemasaran Digital Terhadap Keputusan Pembelian Pada Keripik Pisang Tunas di Kota Metro

2026-06-09T08:45:51+07:00

The company was founded with the aim of increasing sales and achieving maximum profit, the success of a company in achieving these goals is greatly influenced by the company's own ability to understand consumer behavior which describes how consumers make purchasing decisions for goods or services. purchasing decision is a consumer process in choosing a purchase of goods or services that have been properly selected and in accordance with the wishes of consumers to meet a need, so that then decide to buy the product. This study has the aim of knowing whether product quality affects purchasing decisions. To find out whether digital marketing affects purchasing decisions. To find out whether product quality and digital marketing have an effect on purchasing decisions. The sample of this research is consumers who are in the Metro City Tunas banana chips totaling 60 people. Data collection using observation, interviews, documentation, and questionnaires. And data analysis using validity test, reliability test, normality test, linearity test, homogeneity test, multiple regression analysis, T test, F test, and determination coefficient test (R2) using the program (SPSS). The results showed that there is a positive and significant effect of product quality on purchasing decisions. There is a positive and significant influence of digital marketing on purchasing decisions. There is a positive and significant effect of product quality, and digital marketing on purchasing decisions.

Pengaruh Motivasi Kerja, Beban Kerja, dan Displin Kerja Terhadap Kinerja Karyawan Bagian Instalasi Gizi RSUD Jendral Ahmad Yani Kota Metro

2026-06-09T08:45:28+07:00

Field findings revealed a lack of work discipline due to inconsistent workload and motivation, leading to employee delays. Therefore, the purpose of this study was to determine the effect of work motivation, workload, and work discipline on the performance of employees in the Nutrition Department at General Ahmad Yani Regional Hospital. This research was quantitative. The explanatory survey method used simple random sampling, selecting 30 employees from a total of 41 employees in the Nutrition Department at General Ahmad Yani Regional Hospital. An 80-item Likert-scale questionnaire was used as a measurement tool, and multiple regression analysis was used. The results showed that work motivation had a positive and significant effect on the performance of employees in the Nutrition Department at General Ahmad Yani Regional Hospital in Metro City, with the most influential indicator being persistence. Workload had a positive and significant effect on the performance of employees in the Nutrition Department at General Ahmad Yani Regional Hospital in Metro City, with the most influential indicator being targets to be achieved. Work discipline has a positive and significant impact on the performance of employees in the Nutrition Installation Department at General Ahmad Yani Regional Hospital, Metro City, with attendance being the most influential indicator. Work motivation, workload, and work discipline collectively have a positive and significant impact on the performance of employees in the Nutrition Installation Department at General Ahmad Yani Regional Hospital, Metro City.

Pengaruh Kualitas Pelayanan, Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Pada Seblak Medok Prasmanan Metro

2026-06-09T08:45:05+07:00

Consumer loyalty is a crucial factor that contributes to increasing company profits. This is because consumers who have loyalty tend to be willing to pay higher costs for products they like, and are more tolerant of problems that may arise related to the service and performance of a product. This research aims to find out whether service quality influences customer loyalty. To find out whether product quality influences customer loyalty. To find out whether price has an effect on customer loyalty. To find out whether service quality, product quality and price have an effect on customer loyalty. The sample for this research was 105 consumers at Seblak Medok Prasmanan Metro. Data collection uses interviews and questionnaires. And data analysis uses validity test, reliability test, normality test, linearity test, homogeneity test, multiple regression analysis, T test, F test, coefficient of determination test (R2) and statistical hypothesis using the program (SPSS). The research results show that there is a positive and significant influence of service quality on customer loyalty. There is a positive and significant influence of product quality on customer loyalty. There is a positive and significant influence of price on customer loyalty. There is a positive and significant influence of service quality, product quality and price on customer loyalty.

Pengaruh Kualitas Produk, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian Produk Skincare Pada MS Glow By Fazia Beauty Kota Metro

2026-06-09T08:44:44+07:00

This research aims to find out whether product quality, promotion and price perception influence the decision to purchase skincare products in MS Glow by Fazia Beauty in metro cities. The type of research carried out in this research is quantitative research. The population in this research is Metro City Fazia Beauty consumers with an unknown number. To obtain a sample that represents the population as a whole, the research used an accidental sampling technique. Primary data collection techniques use interviews and questionnaires. Data analysis used includes validity test, reliability test, normality test, linearity test, homogeneity test and multiple linear regression analysis with the help of the SPSS version 25.0 application. The results of this research can be concluded that Product Quality has a direct influence on Purchasing Decisions at Ms Glow By Fazia Beauty Metro City, Promotion has a direct influence on Purchasing Decisions at Ms Glow By Fazia Beauty Metro City, Price Perceptions have a direct influence on Purchasing Decisions at Ms Glow By Fazia Beauty Metro City, Product Quality, Promotion and Price Perception jointly influence purchasing decisions at Ms Glow By Fazia Beauty Metro City.

Analisis Kinerja Keuangan Perusahaan yang Melakukan Merger Pada Tahun 2019: Studi Kasus Pada Perusahaan Keuangan yang Terdaftar di Bursa Efek Indonesia

2026-06-09T08:44:22+07:00

Financial companies play an important role in a country's economy. In Indonesia, many financial companies are listed on the Indonesian Stock Exchange (BEI), which is the main capital market in the country. In recent years, the merger phenomenon has become a trend in the financial sector for reasons of growth, increasing market share and achieving operational synergies. This research aims to determine the company's financial performance after the merger and determine the impact of the merger on the financial performance of financial companies using financial ratios. Financial ratios can show a company's ability to generate profits, manage assets, control debt, and create value for shareholders. Thus, whether there is an increase or decrease in financial performance is based on financial ratios. The research was conducted using a descriptive method with a quantitative approach mechanism. The data collection technique is carried out using the documentation method. Secondary data was obtained through the official website of the Indonesia Stock Exchange which contains company financial report data. Based on the sampling technique using the purposive sampling method, there are two companies that are considered to meet the criteria that will be used for research. In these two companies, apparently there was an increase in financial performance based on profitability ratios, liquidity ratios, solvency ratios, market ratios at the Bank Oke Indonesia Company and there was an increase in value based on profitability ratios, liquidity ratios, market ratios at the Saratoga Investama Sedaya Company for the two year period after the merger. Then it would be good for the Company to continue to maintain improved financial performance and optimize financial performance that has not yet improved

Pengaruh Budaya Organisasi dan Komitmen Organisasi Terhadap Kinerja Pegawai dengan Lingkungan Kerja Sebagai Variabel Moderasi PT.PLN (Persero) UP3 Metro

2026-06-09T08:44:02+07:00

This research aims to determine the influence of organizational culture and organizational commitment on employee performance which is moderated by the work environment. This research uses quantitative research, the population in this research is employees of PT. PLN (Persero) UP3 Metro using a sample of 49 employees. The data was processed using the SPSS version 26 data program. The results of this research show that organizational culture has a positive and significant effect on employee performance, organizational commitment has a positive and significant effect on employee performance, the work environment as a moderating variable is able to strengthen organizational culture on the performance of PT.PLN employees (Persero) UP3 Metro and the work environment as moderating variables are able to strengthen the influence of organizational commitment on the performance of PT. PLN (Persero) UP3 Metro employees.

Pelatihan E-Commerce dan Manajemen Keuangan Sebagai Langkah Meningkatkan Pendapatan Pada Usaha Kripik Singkong (Studi Kasus UMKM Taruna Jaya di Desa Trisnomulyo, Kecamatan Batanghari Nuban, Lampung Timur)

2026-06-09T08:43:38+07:00

Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in the economic growth of countries, both developing and developed countries. In this digital era, small and medium businesses (MSMEs) throughout the world are faced with new challenges. Increasing the use of technology, especially e-commerce, has become a necessity for business actors to be able to compete and survive in an increasingly competitive market. The aim of this research is to find out how e-commerce can develop MSMEs. The research method used is qualitative. The data sources used use primary and secondary data. And uses observation, interview and documentation collection procedures. The results of this research state that e-commerce has positive and negative impacts on sales transactions. Data analysis used data reduction, data presentation, and drawing conclusions. The results of the research and discussions carried out at Taruna Jaya MSMEs, the conclusion is that e-commerce training can increase income in the cassava chips business (Case Study of Taruna Jaya MSMEs in TrisnomulyoVillage, Batanghari Nuban District, East Lampung), Results of research and discussions carried out in UMKM Taruna Jaya, several conclusions were obtained, namely: The results of research and discussions conducted at UMKM Taruna Jaya, several conclusions were obtained, namely: E-commerce training can increase income in the cassava chips business (Case Study of UMKM Taruna Jaya in Trisnomulyo Village, Batanghari District Nuban, East Lampung), financial management can increase income in the cassava chips business (Case Study of UMKM Taruna Jaya in Trisnomulyo Village, Batanghari Nuban District, East Lampung), E-commerce training and financial management can increase income in the cassava chips business (case study of UMKM Taruna Jaya in Tresnomulyo Village, Batanghari Nuaban District, East Lampung).

Pengaruh Penjualan Online dan Offline Belanja di Alfamart Terhadap Kepuasan Pelanggan Pada Alfamart Imopuro Kota Metro

2026-06-09T08:43:16+07:00

This research aims to find out whether there is an influence of online and offline sales on customer satisfaction at Alfamart Imopuro Metro City. To determine the effect of online and offline sales on customer satisfaction at Alfamart Imopuro Metro City. To find out and analyze product quality which moderates the influence of customer satisfaction at Alfamart Imopuro Metro City. This research uses quantitative research, the sample in this study was 75 people. Data collection techniques use questionnaires, data analysis uses Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, Equality Test, T Test, F Test, R Determination Test and Statistical Hypothesis Test. Using data processing program SPSS version 26. With results 1. Online sales have a positive effect on customer satisfaction. 2. Offline sales have a positive effect on customer satisfaction. 3. Online and offline sales have acceptable value, have a positive effect on customer satisfaction.

Pengaruh Reputasi dan Kualitas Informasi Aplikasi TIX ID Terhadap Minat Beli Tiket Bioskop Online di XXI Mall Kartini Bandar Lampung

2026-06-09T08:42:54+07:00

This research was conducted to determine the influence of the reputation and quality of information on the TIX ID application on interest in buying online cinema tickets at XXI Mall Kartini Bandar Lampung. Using quantitative research, used to research certain populations or samples. In this research, the sampling technique uses accidental sampling technique, where the sample is determined based on spontaneity and according to characteristics. Data collection uses instruments in the form of interviews, questionnaires and library research. The analytical method used is multiple linear regression analysis and the results obtained are: 1) the reputation of the TIX ID application influences interest in buying online cinema tickets 2) the quality of information in the TIX ID application influences interest in buying online cinema tickets 3) there is an influence between reputation and information quality TIX ID application simultaneously or together for interest in buying cinema tickets online

Pengaruh Viral Marketing dan Variasi Menu Terhadap Keputusan Pembelian dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Kedai Kerang Dekaje Di Kota Metro

2026-06-09T08:42:35+07:00

The presence of rapidly developing technology today means that people get more information on social media. The growing trend of adopting social media as a marketing activity means that business actors are required to be smarter in their approach to consumers. Through social media, consumers and entrepreneurs are more effective in interacting indirectly. This research aims to determine the influence of Viral Marketing on Purchasing Decisions on Dekaje Shellfish. To find out how menu variations influence purchasing decisions at the Dekaje Shellfish Shop. To find out how consumer satisfaction influences purchasing decisions. To find out whether Viral Marketing and Menu Variations have a positive effect on Purchasing Decisions at the Dekaje Shellfish Shop and Consumer Satisfaction as an intervening variable. The sample in this study was 95 consumers of Kerang Kerang Dekaje. Data collection uses a questionnaire and data analysis uses, validity test, reliability test, normality test, linearity test, homogeneity test, t test, path analysis test using the program (SPSS). The research results show that there is a direct and significant influence of Viral Marketing and Menu Variations on Purchasing Decisions, there is a direct and significant influence of Viral Marketing and Menu Variations on Consumer Satisfaction, and there is an indirect and significant influence of Viral Marketing and Menu Variations on Purchasing Decisions and Consumer Satisfaction As an Intervening Variable

Analisis Kinerja Keuangan Terhadap Struktur Modal Pada CV Aneka Jaya di Lampung Tengah

2026-06-09T08:42:16+07:00

Rapid business growth creates competition between companies in the business world, both society and companies must be able to adapt to change. The aim of this research is to determine the capital structure of the financial performance of CV Aneka Jaya in Central Lampung. The research method used is a type of quantitative research using a descriptive approach, while the population that will be studied in this assessment is the CV Aneka Jaya company in Central Lampung. The instrument used by researchers in this research is interviews or observations to obtain further information from CV owners about capital structure policies and their impact on financial performance. The results of this research state that financial performance influences the capital structure of CV Aneka Jaya in Central Lampung.

Pengaruh Inovasi dan Kreativitas Wirausaha Terhadap Keberhasilan UKM (Usaha Kecil Menengah) Pada Konveksi Rizal di Kecamatan Bangunrejo Lampung Tengah

2026-06-09T08:41:56+07:00

The success of SMEs is identified with the development of the company. This term is defined as a process of increasing the quantity of a company's dimensions. Company development is a process of increasing the number of employees, increasing capital, etc. This research aims to investigate the influence of entrepreneurial innovation and creativity on the success of Small and Medium Enterprises (UKM), with a focus on Rizal Convection in Bangunrejo District, Central Lampung. The research method used was a survey with primary data collection through questionnaires distributed to SME owners and managers at the Rizal Convection with 30 employees. Data analysis was carried out using validity test, reliability test, normality test, linearity test, homogeneity test and multiple linear regression analysis to test the relationship between innovation, entrepreneurial creativity and SME success. It is hoped that the findings of this research will provide valuable insights for SME owners, entrepreneurs and other related parties to improve the performance and sustainability of SMEs, especially in the convection sector. It is hoped that the research results can become the basis for developing innovation strategies and entrepreneurial creativity that are more effective in increasing the competitiveness and growth of SMEs in the region.

Pengaruh Persepsi dan Sikap Konsumen Terhadap Keputusan Pembelian Pada Klinik Skincare Cantika Beautycare di Kota Metro

2026-06-09T08:41:36+07:00

The purpose of this study was to obtain data and determine the positive influence of consumer perception and attitude on purchasing decisions at the Cantika Beautycare Skincare clinic in Metro city. The population of this study were consumers of the Cantika Beautycare Skincare clinic. The sampling technique was accidental sampling with a sampling time of 30 days, 60 samples were obtained. The method used was a quantitative approach, namely by interview or questionnaire. In this study, the data analysis technique was validity testing, reliability testing. Testing the requirements for normality analysis, linearity testing and regression significance, homogeneity testing. Testing the analysis model of multiple regression analysis, T test, F test, R2 interpretation test. The results showed that consumer perception and attitude have a significant influence on purchasing decisions. Consumers who have a positive perception of product quality, price, and service tend to be more confident in making purchases. In addition, a positive attitude formed from experience and trust in the brand contributes to purchasing decisions. Thus, the Cantika Beautycare Skincare clinic needs to continue to improve the quality of products and services and build a positive image in order to maintain consumer loyalty.