Fortuna Azzahra, A., Suwarto, and Nani Septiana. “The Effect of Content Quality and Instagram Customer Engagement on Purchase Decisions: A Study of a Fancy Store”. Metro Journal of Venture and Business Management, Vol. 1, no. 1, July 2026, pp. 29-34, https://scholar.ummetro.ac.id/index.php/mjvbm/article/view/12407.