Laila Nur Afifa, Suwarto, Selamet Fuadi. MSME Dynamics: The Effect of Brand Image, Product, and Service Quality on Purchasing Decisions at a Cake Shop. MJVBM [Internet]. 2026Jul.11 [cited 2026Sep.15];1(2):80-5. Available from: https://scholar.ummetro.ac.id/index.php/mjvbm/article/view/12503