PENGARUH MANFAAT, KEMUDAHAN DAN KEAMANAN TERHADAP MINAT PEMAKAIAN FINANCIAL TECHNOLOGY PADA APLIKASI OVO SEBAGAI DIGITAL PAYMENT (Study Kasus Mahasiswa FEB Universitas Muhammadiyah Metro)

Abstract

This study aims to obtain data and find out the positive effect of benefits, convenience and security on
the interest in using financial technology in OVO applications as a digital payment study in the case of FEB
students at the Muhammadiyah Metro University. With the technique of sampling, namely with accedental
sampling with a sampling time of 30 days to get as many as 68 samples. In this study the method used is libeary
research and field research, namely library research, observation, interviews, correspondence, and
questionnaires. In this study the analytical tool used is multiple linear regression analysis, to determine the
dependent and independent variables with the SPSS V16 For Windows program. The results of research
conducted by researchers show that there is an influence on the benefits, convenience and security of the interest
in using financial technology in OVO applications as digital payments, based on the analysis results, the data
obtained is Fcount 130,280 > 2.75 and is shown by linear regression with the coefficient of determination (R2)
0.859 which means that the interest in financial use in OVO applications is influenced by the benefits,
convenience and safety variables of 85.9% and the remaining 14.1% is influenced by other factors outside this
study.